Attar (or Ittar) is an integral part of Indian culture and perfumery tradition. Traditionally made from natural flowers, spices, and woods using the ancient Deg Bhapka method, this alcohol-free perfume oil offers a deep and exceptionally long-lasting fragrance.

However, applying attar is a nuanced process compared to typical perfume sprays. If you want your Indian Attar to last all day, create a pleasant scent trail (Sillage), and capture the attention of those around you (Projection), you must apply it correctly.

Here are seven essential expert tips from the perfumery specialists at Meena Perfumery that will transform your attar application experience.

1.